Digital Marketing Intern / DTC Digital Marketing Internship - Brussels

Job description

Digital Marketing Internship (Direct-to-Consumer) at Jacobs Douwe Egberts Peet's, focused on the L'OR brand and based in Brussels. The intern will join a digital marketing team working in a matrix organization (local, global, agencies) and will participate in product innovation, communication, e-commerce, CRM, and media projects. This role offers the opportunity to develop and execute impactful campaigns, improve web and online store journeys, and learn digital performance metrics through regular reporting. Responsibilities include managing media and social media campaigns, creating and publishing DTC content, monitoring and improving web pages, aligning CRM across brand/local/global levels, supporting product launches and commercial offers, as well as producing periodic analyses (site performance, promotions, and media). This internship is relevant for an international student looking to gain practical experience in e-commerce, CRM, media planning, and online store optimization within a large FMCG group.

Main responsibilities

• Manage brand campaigns from brief to launch, including creation and publication of content on social media
• Develop communication assets for Direct-to-Consumer (DTC) channels
• Monitor and implement promotional plans and analyze their effectiveness
• Oversee and improve web pages and contribute to site enhancements
• Ensure CRM alignment between brand, local, and global and support webshop campaigns
• Daily monitoring of the Belgian online store (stocks, promotions, launches)

Profile sought

• Strong interest in digital marketing, e-commerce, and CRM
• Ability to create content and coordinate with agencies
• Analytical skills to produce performance reports (web/media)
• Organizational skills to track product launches and promotions

Business sectors